Blog

Market your podcast on social

Many companies, startups, and other podcasts use social media to find new followers and find what they like and dislike. You can create a social media presence and engage followers to chat, gather feedback or user-generated content, or extend your reach online. With so many people using social media daily, many will like your podcast pitch enough to start listening. Promoting your podcast on social media will yield benefits for you going forward.

Given that Facebook, Instagram, Twitter, and TikTok enjoy a multi-billion user base, marketing your podcast on these and other social platforms is necessary for 2022.

In the beginning, choose just one social platform to get familiar with the audience and how that particular platform works for you. This way, you will avoid overwhelming. 

You should choose a social platform depending on your target audience and what your podcast is about.

Example: 

TikTok shouldn’t be your first choice if your target audience is not Gen Z.

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Blog

Promote on Social Media

Facebook, Instagram, and Twitter enjoy a multi-billion user base, marketing your podcast on these and other social platforms is a must.

Many companies, startups, and other podcasts use social media to find new followers and to find out what they like and dislike. You can create a social media presence and engage your followers to chat, gather feedback, or simply grow your reach online. With so many people using social media on a daily basis, many will like your podcast’s pitch sufficiently to start listening. Choosing to promote your podcast on social media will deliver plenty of advantages for you going forward.

When you release a new episode, you have to make sure other people know it’s out there! Here is how:

  • pick a few platforms your audience is mostly using
  • create beautiful graphics (tip: use Canva)
  • create short clips (tip: use Audiogram)
  • ask your audience to continue sharing on their own platforms