Podcast editing with – iZotope RX9

iZotope RX is an editing suite for repairing and editing audio.

An improved version of RX’s ‘Dialogue Isolate’ function reduces background noise while maintaining speech. 

Ambience Match samples noise in the background to match different cuts of audio, similar to room tone.

Complex mode adds some granularity through three new parameters which control how the output ambient noise will sound. 

Another new feature is Dynamic De-hum, an addition to the existing De-hum function on RX. The function removes complex background hum and buzzing.

Resource: https://www.hardwarezone.com.sg/tech-news-izotope-rx-9-audio-repair-suite-music-production-software-subscription

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Avoid podfade

Podfade is the unavoidable outcome of hopping into a podcast if you are unprepared. It happens when a show stops releasing episodes and fades into podcasting ambiguity.

The biggest problem is that people don’t realize how difficult it is to run a podcast. You can easily buy equipment and get your podcast in front of an audience in a short time. But keeping a podcast alive is the part that can be difficult.

Here are a few tips on how to avoid podfade:

1. Practice before you go live
2. Create long term content
3. Record as many podcast episodes as you can ahead
4. Choose a topic you’re passionate about
5. Don’t think about making money
6. Strategically plan your show
7. Communicate clearly with your audience

Promote with less money – invite guests

Including interesting guests in your show delivers more exciting episodes and adds a distinctive point of view for your listeners. 

Create a podcast press kit for guests to share the episode easily.

You can also record a tagline with your guest. These make great teasers without exposing the episode’s content, especially if your guests are well-known to your audience.

How to measure podcast ROI

Measuring the ROI of your podcast depends on what your end goal is. Businesses and brands start podcasts for diverse reasons. And those contrasts affect how they should think about ROI. Here are two main approaches…

1. Financial ROI

• ROI from Direct Sales
• ROI from Ad Revenue

2. Podcast Success:

• Episode download numbers
• Email subscribers
• Sponsorships and Ad revenue
• Website traffic and conversions
• Audience feedback through reviews
• Networking and referrals

There are many ways to define if your podcast is worth producing. ROI is much more than download statistics or ad revenue.

ROI /Return on investment/

Three ways to promote the audio-only podcast

Video is a reliable way to share content with your audience, but if you are an audio-only podcast, there are still a few ways to drive more listeners with short video clips:

• ask your audience what they want to listen to in upcoming episodes and make a short video clip out of it
• share some sneak-peak videos of your editing process or script writing
• use graphics alongside your audio to make engaging audiograms

Promote podcasts using TikTok

Many top businesses and brands already have signed up with TikTok and are using all that the platform has to offer. TikTok can help you promote your show and find your feet on the social media platform. Also, TikTok is an efficient way to reach thousands of new potential listeners every week.

If you record your podcast on video, you can use TikTok to become more discoverable. 

You can share:

• sneak peeks
• video clips
• your experience
• your podcast recommendations
• behind the scenes moments
• memorable guest quotes
• guest reveals
• funny moments

Promote podcasts using TikTok

When you’re growing your podcast audience, it’s important to use all the tools available. There are many ways in which you can promote your podcast. However, there’s one platform that’s increasingly valuable for podcasters – and also strangely overlooked.

TikTok!

TikTok is an efficient way to reach thousands of new potential listeners every week.

If you record your podcast on video, you can use TikTok to become more discoverable. 

You can share:

• sneak peeks
• video clips
• your experience
• your podcast recommendations
• behind the scenes moments
• memorable guest quotes
• guest reveals
• funny moments

Things to do before launching the podcast

Like any backbreaking work, podcasting takes a lot more work than it looks from the outside. 

It’s not always about effortlessly recording fun conversations with friends or celebrities. Instead, creating just one episode involves more planning and organizing than you’d ever thought possible.

Before you launch your podcast, there are a few things required to do:

• release a few episodes on launch day
• plan your business strategy
• plan your promotional strategy
• hire a podcast manager if you don’t have time to manage all subtasks needed for smooth flow

Promote podcast using Instagram reels

Reels are new ground and one you should be exploring for your audiograms.

Reels allows you to reach the Instagram user base, a slightly different audience. At this moment, Instagram is prioritizing Reels, so take the best out of it. 

And how to do it? Easy…

• create a podcast video
• upload it to Instagram Reels
• edit video if needed 
• choose cover image
• share it online
• track Instagram insights for a feedback

How to know that your podcast is selling to your audience?

Here are a few valuable pieces of information that will help you to find out if your podcast is selling to your audience:

• make sure new listeners can find you easily
• monitor returning listeners
• understand which topics listeners like the most
• recognize areas where you can improve
• check your podcast insights regularly
• check your social media insights

What can you do:

• constantly interact with your audience
• promote, promote, promote
• be consistent and patient