You may create awesome podcasts, but how are you spreading the word?
Growing an audience is one of the primary things podcasters struggle with. There are a lot of marketing strategies, and email is one that every podcaster should be using.
Here is why…
- Email marketing addresses directly to the people who are already your fans
- It can help you find new listeners and turn them into referrers and customers
- Email marketing is the perfect tool to keep listeners engaged
- Your email campaigns can add more value to your podcast
- Email is more personal than promotion on social platforms
To get prepared, you should:
- define your goals what you want to promote
- choose an email marketing tool
- create a subscriber signup form
- promote your podcast to email subscribers
- merge social media and email marketing
- create your email campaign content ideas