Many companies, startups, and other podcasts use social media to find new followers and find what they like and dislike. You can create a social media presence and engage followers to chat, gather feedback or user-generated content, or extend your reach online. With so many people using social media daily, many will like your podcast pitch enough to start listening. Promoting your podcast on social media will yield benefits for you going forward.
Given that Facebook, Instagram, Twitter, and TikTok enjoy a multi-billion user base, marketing your podcast on these and other social platforms is necessary for 2022.
In the beginning, choose just one social platform to get familiar with the audience and how that particular platform works for you. This way, you will avoid overwhelming.
You should choose a social platform depending on your target audience and what your podcast is about.
TikTok shouldn’t be your first choice if your target audience is not Gen Z.