Use Asana to manage your podcast process

There are so many steps in podcasting that it is best to use a project and task management tool to make sure you complete each step.

Asana is my favorite tool for managing podcasts.

Asana is vital when it comes to episode management. For example, if you release episodes each week, you’ll get into a routine, but with several steps, you create a task for each, so you don’t miss anything. You can track everything from planning each episode to recording, editing, and promotion.

As you develop your podcast, write down each task you need to complete. Not only will it help you as you launch, release episodes, or manage gusts, but it will help a podcast manager if you eventually outsource.


Importance of guest selection

When selecting your guest, you want to look for someone engaging, entertaining, and knowledgeable about the topic you’re pursuing. But, you also should look at how the guest can grow your audience and expand your reach.

Inviting guests with whom you already have an established relationship, your podcast conversations will feel connected and comfortable.  

You can also reach out to those dream guests who are experts in what you’re discussing. Finding a healthy combination of experts and everyday people is the best solution.


Podcast editing the basics

If you want to take your podcast to the next level, you’ll want to learn the main stages of the editing process, so it sounds professional. 

Stage 1: Podcast Editing

  1. Define the length of your podcast episodes
  2. Create a compelling story through podcast editing
  3. make your podcast flow

Stage 2: Sound Design

  1. Create a memorable intro and outro 
  2. Use music to enhance your podcast story 
  3. Use sound effects strategically 

Stage 3: Mixing

  1. Organize tracks and audio clips
  2. Improve your podcast’s tone using equalization
  3. Use a compressor to improve podcast sound
  4. Use noise reduction to give your podcast clarity 

Stage 4: Mastering

  1. Prepare your podcast for distribution

Promote podcasts using Twitter

Twitter is the perfect channel to try out new and creative ways to grow your audience.

Here are some examples of using Twitter in unique ways to build momentum around a show:

  1. Podcast Trailer
  2. Guest Announcements
  3. New Listener Intro
  4. Play up your theme!
  5. Behind the scenes
  6. Talk to your fans
  7. Explain with a visual
  8. Give your listeners something extra
  9. Something to look forward to (other than a new episode)

What to say in Intro

A podcast intro should provide the listener with a complete introduction of the show and the host. Your listeners should understand what they have clicked on in a second and whether they want to continue streaming your podcast.

Here are the main elements of a good podcast intro:

  1. Podcast name
  2. Episode title
  3. Music
  4. Self-introduction
  5. Warning, if necessary


Podcast seasons

A podcast season is a way of separating your content into smaller self-contained blocks. For example, each season might focus on a different topic, or you might break it up into batches. 

Breaking your show into seasons can be a great way to take some of the pressure off to make sure you’re delivering episodes on time and sounding their best.

Instead of uploading an episode every week, you can release a season of 5, 10, or 20 episodes. Just give your audience as much information as possible, so they know when a new episode doesn’t turn up in their feed, you haven’t disappeared entirely; you’re just on a break.

If you break your show into seasons, you can look at what’s coming up and plan out your episodes according to what’s best for the show and your audience.


How discovery call looks like

After showing initial interest in your service, a discovery call is the first conversation with a prospect. After that, it’s your opportunity to get to know the customer to see if they could be a good fit for your business.

Here are five steps of a regular discovery call:

  1. Plan your discovery call
  2. Make a question and checklist
  3. Ask questions that highlight familiar places your solution adds value
  4. Open up a discussion about the result a solution could deliver
  5. Schedule your next step before you end the call

Promote podcasts using Pinterest

Do you want to promote the podcast on social media platforms? Have you tried Pinterest?

Did you know that Pinterest racked up over 70 million monthly active users! I think this info is enough for you to consider this social platform for your promotion.

Check out a few tips for a great Pinterest strategy:

  1. Associate each pin with a URL on a website
  2. Add keywords to each pin description
  3. Pin your image on a board
  4. Create Pinterest-friendly images
  5. Add share buttons
  6. Create an eye-catching infographic
  7. Use Audiograms 

Six tools for easy organization

There a many great tools that will take your podcast to the next level! These tools include sharing episodes on social media, editing your episodes more efficiently, and creating stunning podcast artwork.

Here are my favorite tools:

  1. Project Management Tools – Trello, Asana, ClickUp
  2. Scheduling Apps and Software – Calendly, SimplyBook.me
  3. Podcast Recording Software – Zencastr, Squadcast
  4. Podcast Recording Equipment – Microphone, Headphones, Audio Interface, Gain Boosters
  5. Editing Software – Audacity, Adobe Audition
  6. Design App – Canva