When selecting your guest, you want to look for someone engaging, entertaining, and knowledgeable about the topic you’re pursuing. But, you also should look at how the guest can grow your audience and expand your reach.
Inviting guests with whom you already have an established relationship, your podcast conversations will feel connected and comfortable.
You can also reach out to those dream guests who are experts in what you’re discussing. Finding a healthy combination of experts and everyday people is the best solution.
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